Garden Lites is shaking up the $1 billion frozen waffle category with the introduction of Garden Lites made with veggies waffles.
Made with 23 percent vegetables -- primarily butternut squash and carrot -- according to the manufacturer, the waffles are incredibly fluffy, crispy while being made with only "clean ingredients" and being gluten-free.
Garden Lites Waffles are available in Homestyle and Blueberry varieties, packaged six to a box with a suggested retail price of $3.49.
Consumers demand better choices in their foods for themselves and their families," says Andy Reichgut, executive vice president at Classic Cooking, LLChttp://www.GardenLites.com, based in Jamaica, N.Y. "Garden Lites continues to fulfill consumers' needs by creating delicious and convenient products that offer the health benefits of vegetables, fiber and nutrients. This product is an extension of our wildly successful Garden Lites Muffins. Our consumers asked for healthy and delicious waffles and we listened."
Reichgut notes that 31 million Americans skip breakfast every day, but now they can add vegetables to what is often billed as the most important meal of the day.
"We know everyone is busy, and that getting your recommended amount of fruits and vegetables is difficult," says Julie Gould, brand manager of Garden LItes. "Now you can really get your entire family off to a great start in minutes with these amazing tasting waffles, which offer both convenience and nutrition."
WANT BREAKING NEWS AT YOUR FINGERTIPS?
Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.