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Luby's Partners with H-E-B to Bring Mac & Cheese to the Frozen Aisle

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Just shy of its 70th anniversary, Texas-based cafeteria chain Luby's has revealed a partnership with H-E-B stores around the state.

Beginning on Dec. 5,  Luby's original mac & cheese, as well a signature jalapeno version with diced red peppers, will be available in the freezer aisles of about 270 H-E-B locations. Each 40-ounce, family-size packed is priced at $6.95 each and contains about five mouth-watering servings.

"We're incredibly excited to embark on our first retail engagement with a brand that shares such a similar background and connection to the communities where it operates," says Peter Tropoli, chief operating officer of Luby's. "The opportunity to bring our home cooking into so many homes is a truly wonderful way to enter our eighth decade of business."

The Texas-born brands are already at work on the next extension of this relationship and anticipate an early 2017 launch of another Luby's product: a fried fish entree known as "square fish."

"We're thrilled that two Texas traditions are joining together to make Luby's famous Mac & Cheese available exclusively at H-E-B stores," says Scott McClelland, president H-E-B Houston division. "This iconic dish is beloved by Texans, and we are honored to help bring it to dinner tables across the state."


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