Aldi leads in winning brands at 2023 Product of the Year Awards

Food and beverages garner over half of the 36 product award winners.
Aldi store sign-products-closeup
Of the winning companies, discount grocer Aldi won the most Product of the Year Awards with nine. / Photo: Russell Redman

Product of the Year USA recognized 36 winning items in the 2023 Product of the Year Awards, with food and beverages accounting for over half of the products and Aldi as one the top-winning companies.

Each of the winning products, announced Friday, was honored as the most innovative in their category by New York-based Product of the Year (POTY). The items were chosen by 40,000 American shoppers in a nationally representative survey conducted by consumer and retail research firm Kantar.

Among the 2023 winners, consumables led the way with 20 products, following by health and beauty care with 11 products and home care with five products. Of the winning companies, discount grocer Aldi tallied the most Product of the Year Awards with nine and represented the only other retailer to garner a POTY award. Other companies taking home multiple awards included Nestlé with four (Nestlé USA one, Nestlé Health Science three), PepsiCo and Sanofi Consumer Healthcare with three apiece, and S.C. Johnson & Son with two.

The winning products, unveiled each February, get the right to use the Product of the Year logo in marketing communications for two years. Product of the Year USA has noted that its red seal is proven to boost consumer awareness and build product sales and distribution.

Product of the Year Awards 2023 winners

The 36 winning products can use the Product of the Year red seal in marketing communications for two years. / Photo: Product of the Year USA

The 2023 Product of the Year Award winners, by category, were the following:


Bread: Aldi-exclusive Specially Selected French Baguette (Aldi)

Breakfast: Quaker Puffed Granola (PepsiCo)

Cheese: Aldi-exclusive Emporium Selection Feta Block Assortment (Aldi)

Coffee Creamer: Lactose-Free Flavored Creamer in French Vanilla and Sweet Cream (Organic Valley)

Condiment: Aldi-exclusive Burman's Dipping Sauces (Aldi)

Convenience Meals: Hot Pockets Deliwich – (Nestlé USA)

Entree: Pasta-Roni Heat & Eat (PepsiCo)

Frozen Dessert: Aldi-exclusive Sundae Shoppe Gelato (Aldi)

Keto: Aldi-exclusive Bento’s Keto Cookies (Aldi)

Meal Replacement: Complete Nutrition Shakes (Soylent)

Meal Solution: Bob Evans Mashed Cauliflower (Bob Evans Farms)

Non-Chocolate: Haribo Berry Clouds (Haribo of America)

Non-Dairy: Aldi-exclusive Friendly Farms Non-Dairy Whipped Topping (Aldi)

On-the-Go Snack: Aldi-exclusive Park Street Deli Sweet Snack Selects (Aldi)

Premixed Drink: Aldi-exclusive Zarita Margaritas (Aldi)

Salty Snack: Takis Hot Nuts Fuego (Barcel USA)

Smoothie: Dole Boosted Blends Berry Spark Smoothie (Dole Packaged Foods)

Snack & Appetizer: El Monterey Chili Cheese Chimichanga (Ruiz Foods)

Soft Drink: Nitro Pepsi (PepsiCo)

Wine: Aldi-exclusive Don’t Mind If I Do Sauvignon Blanc (Aldi)


Body Cleanser: Dial Body Wash (Henkel)

CBD: CBD Sleep Gummies (Sky Wellness)

Children's Health: Children’s Zyrtec Allergy Chewables (Johnson & Johnson Consumer Health)

Digestive Health: Dulcolax Chewy Fruit Bites (Sanofi Consumer Healthcare)

Hair Growth: Nature’s Bounty Optimal Solutions Hair Growth (Nestlé Health Science)

Immediate Relief: Carmex weather Guard Lip Balm (Carma Laboratories)

Topical Pain Relief: Icy Hot Pro (Sanofi Consumer Healthcare)

Weight Management: Nature’s Bounty Optimal Solutions Metabolism Booster (Nestlé Health Science)

Wellness Device: Aspercreme Flexi-Motion (Sanofi Consumer Healthcare)

Wellness Supplement: Nature Made Wellblends (Pharmavite)

Women’s Daily Supplement: Nature’s Bounty Optimal Solutions Advanced Hair Skin & Nails (Nestlé Health Science)


Auto Dish Care: Cascade Platinum Plus (Procter & Gamble)

Car Care: Rain-X Truck & SUV Wiper Blade (ITW Global Brands/Rain-X)

Home Cleaning: FamilyGuard Brand Disinfectants (S.C. Johnson & Son)

Home Essentials: Ziploc Endurables (S.C. Johnson & Son)

Mattress: Nectar Premier Mattress (Resident Home)

The 2023 Product of the Year winners also are featured in a shoppable article on People Online created with publisher Dotdash Meredith, the largest digital and print publisher in America.

“The level of access consumers have to products today is unprecedented. Far beyond retail aisles, they have DTC options, grocery delivery in the palm of their hands, and they can watch their favorite influencer review items they're considering purchasing in real time,” Mike Nolan, global CEO of Product of the Year Management, said in a statement. “Product of the Year is an established and increasingly relevant resource for CPG companies, helping their products stand out and be understood and trusted by their customers. Entirely new 2023 categories of Product of the Year award winners further demonstrate the ever-evolving trends we are seeing in the U.S. market.”

For over 30 years globally and 15 years in the USA, Product of the Year has recognized products that demonstrate innovation in function, design, packaging and/or ingredients. This year’s awards were presented on Feb. 16 at the annual Product of the Year Awards Show at the Current at Pier59 in New York City.



More from our partners