Consider this: Seventy-five percent of Americans like trying new products, 42% believe that there are too many new products to determine which are best, and 80% of new products fail.
To that end, entries are now being accepted for BrandSpark International’s Best New Product Awards (BNPA), North America’s leading consumer-voted CPG awards program honoring new products in the food and beverage, personal care, beauty, household, pet and baby categories.
Retailers are also encouraged to submit entries for consideration in the research-backed, jury-free, 100% consumer-voted program, which has supported CPG innovation for 17 years.
BNPA winners will be included in a multimillion impression national consumer PR campaign and will also be showcased in trade media via coverage in Winsight Grocery Business.
Brands can enter for $2,500 (50% off the regular entry fee) through WGB and can reach out to BrandSpark's Kim Diamond to get an exclusive entry discount. All food and beverage, personal care, beauty, household, pet and baby products launched after Jan. 1, 2019, are eligible.
The entry fee only applies if the product merits selection as a Best New Product Award winner. Additional information can be found here, and the special offer ends Oct. 18. The entry deadline is Nov. 15, 2019.
More information on how past BNPA brand winners have promoted their wins can be found here.