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Top news and merchandising and marketing trends unfolding with grocery consumer brands in beverages, natural and organic, snacks, condiments and more.

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Transforming CPG Promotions Through the Power of AI

By Steven Hornyak on Apr. 02, 2019

The vast majority of CPG promotions fail to break even, but artificial intelligence and machine learning can help companies execute promotions that hit the mark with customers.

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How Retailers Are Remaining Competitive in Private Label

By Rebekah Marcarelli on Apr. 02, 2019

A study found grocers are using the category to ensure profitability.

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Kellogg Divests Keebler Cookies, Related Businesses to Ferrero

By WGB Staff on Apr. 01, 2019

The cash transaction to sell its cookies and snacks division to Nutella and Tic Tac parent is valued at $1.3 billion and is set to close in July.

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Matter, General Mills Foodservice Activate College Volunteers

By WGB Staff on Mar. 14, 2019

Students at 100 campuses in 34 states will pack 44,000 Matterbox snack packs to distribute in local communities.

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Q&A With a Retail Reporter Turned Natural Food Entrepreneur

By Jon Springer on Feb. 15, 2019

Katherine Harvey, who was a retail business reporter earlier in her career, joins WGB's Breakroom to discuss the challenges of building a new brand in the healthy food space.

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