Fresh Food

Butterball Partners with Brands for Gold Standard Thanksgiving

This Thanksgiving Butterball is helping holiday cooks give this year’s celebration the golden touch by partnering with brands often included in the feast. In addition to sharing expert advice via the Turkey Talk-Line, Butterball is working with partners Reynolds, Betty Crocker, Green Giant, Pillsbury and Woodbridge by Robert Mondavi wines to provide holiday cooks with special savings, recipes ideas and convenient tips well in advance of the big day to set the stage for a gold-star meal. “We want to make this Thanksgiving meal golden, so we’re working with partners to offer easy and delicious ways to prepare early,” says Heather Sheffield, brand manager for whole turkey for Butterball. “These are the perfect partners for holiday cooks who want to make their holidays shine and offer value too.” Butterball is partnering with the following brands to provide consumers good-as-gold savings in the following ways:
  • Betty Crocker HomeStyle Stuffing, Betty Crocker Potatoes,Green Giant Green Beans and Pillsbury Crescent Rolls: Purchase any combination of these four participating items to save $3 off a Butterball Whole Turkey with FSI, digital or in-store coupons.
  • Reynolds & Hefty: Available on Reynolds Foil and Turkey Oven Bags and Hefty EZ Foil displays in-store, buy a Butterball turkey and mail in the proof of purchase for $5 worth of coupons good off any future Butterball purchase. The Butterball Turkey Talk-Line experts recommend placing a piece of Reynolds Wrap Heavy Duty Aluminum Foil loosely over the breast to prevent overcooking. Plus, Reynolds Oven Bags reduce cooking time and the Hefty EZ Foil baking pans make clean up a cinch – something all Thanksgiving cooks can appreciate. 
  • Woodbridge by Robert Mondavi: Look for instant coupons on wine bottle neck hangers offering $2 off of any Butterball Whole Turkey or Butterball Turkey Breast. Also, in-store and on social media outlets, Woodbridge will be sharing festive holiday recipes featuring Butterball courtesy of Chef Candice Kumai.


Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.


More from our partners