Domex Superfresh Growers, a grower and shipper of fresh apples, pears, cherries and apricots, will offer a multi-faceted suite of digital and in-store marketing support programs to coincide with the release of this season’s Autumn Glory Apple crop.
The Autumn Glory Apple is grown exclusively by Domex Superfresh Growers in the Yakima and Wenatchee regions of Washington State and will be available both organically and conventionally.
Since its launch in 2011, the Autumn Glory apple has enjoyed praise from both consumers and retailers, company officials say.
“Consumer response to the flavor of the Autumn Glory has been tremendous," says Howard Nager, vice president of marketing, Domex Superfresh Growers. "With its sweet, firm flesh and subtle cinnamon notes, the Autumn Glory has an intense apple flavor that embodies the essence of a crisp fall harvest, thus the name.”
Building on the success of last year’s Autumn Glory season, Superfresh Growers will support the 2015/2016 season with a suite of marketing tools that partner retailers can utilize in-store and online to introduce the new apple variety to consumers.
In-store sampling and education programs are designed to introduce the Autumn Glory Apple to consumers and drive sales. The variety will also ship with high-graphic packaging and point-of-sale artwork is available to help retailers build attractive displays.
New 15- and 30-second Autumn Glory Apple in-store radio spots have been designed to inspire impulse sales and drive traffic to the produce department.
Ready-to-post Autumn Glory Apple recipes, usage ideas, graphics and high-quality photography will be made available to retailer partners to help them promote the Autumn Glory Apple on their own digital properties. Superfresh Growers will also drive consumer awareness via Autumn Glory Apple-branded social properties and digital promotions, officials add. Custom social media promotional opportunities will also be available.
Domex Superfresh Growers expects to harvest approximately 50,000 cartons of Autumn Glory Apples in 2015 with volumes doubling every year. In 2020, the organization expects a crop of approximately 800,000 cartons.
Autumn Glory Apples will be ready-to-ship in early November with availability through March of 2016. Organic Autumn Glory Apples will be available beginning in January.
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