Grillman’s premium, all-beef franks have been named the official hot dog of Major League Soccer’s Philadelphia Union. The partnership begins immediately and lasts through 2017.
As the official hot dog of the team, Grillman’s will be able to take advantage of many promotional opportunities in PPL Park, the 18,500-capacity home of the Union. Promotions will include field signage and messaging, displays on all menus where the product is sold, sponsored discount promotions within the facility and retail promotions for fans. Grillman’s will further reach fans as the presenting partner for dollar dog nights at PPL Park, and will also have a Grillman’s branded concession stand exclusively for the dogs, in addition to sales in other park concession stands.
“Partnering with the Philadelphia Union is an exciting growth opportunity for the Grillman’s brand,” says Mark Frisch, partner. “Soccer’s popularity is skyrocketing in the United States, and we see this as an outstanding opportunity to position Grillman’s in front of an enthusiastic customer base. Sports fans are an important part of our target market, and we are thrilled to continue our momentum in establishing these sports marketing partnerships.”
Since its launch in late 2014, Grillman’s has announced partnerships with three other sports teams; the Detroit Pistons (NBA), the Florida State Seminoles (collegiate athletics) and Jacksonville University Dolphins (collegiate athletics).
The Grillman’s product line features three top-quality franks with zero fillers or artificial preservatives. The three varieties include all-beef franks, black angus franks and all-natural black angus franks.
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