Fresh Food

July Means Sockeye Salmon

Bristol Bay recently saw one of its biggest catches
Photograph courtesy of Bristol Bay Regional Seafood Development Association

Retailers such as H-E-B, Hy-Vee, Raley’s, Rosauers Supermarkets and Quality Food Centers (QFC) are promoting Bristol Bay sockeye salmon during July, its harvesting season. QFC is running its promotion in the second half of July and will feature a sales contest in place of traditional in-store chef cooking and sampling demos. 

“We’re happy to see some of our regular retail partners sign on for fresh Bristol Bay sockeye salmon promotions this summer,” said Bristol Bay Marketing Director Lilani Dunn. “It’s heartening to know that our partnership helps move the sales dial and is a priority for our partners. Customers are flocking to seafood and love the Bristol Bay story and sales tools.”

More than 10,000 commercial fishermen work to harvest the world’s largest sockeye salmon run. The fleet has caught just over 14 million sockeye through July 7. July 6 saw 3 million sockeye landed in Bristol Bay—the second-largest daily harvest since at least 2012, and just in time for fresh promotions in several regions around the nation.  

To learn more about the Bristol Bay Sockeye Salmon marketing program, visit marketing.bristolbaysockeye.org. The program is funded by the Bristol Bay Regional Seafood Development Association.

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