A new award-winning documentary, "The Last Harvest," from Watsonville, Calif.-based Driscoll’s addresses the labor shortage and immigration reform through up-close-and-personal accounts that tap into the power of community-led forums. Thousands of produce industry professionals will have the opportunity to screen the film and discuss its message at this week’s Produce Marketing Association (PMA) Fresh Summit in Anaheim, Calif.
“'The Last Harvest' is just one small part of our journey to demonstrate our commitment to enrich the lives of everyone we touch across our farming communities,” said Soren Bjorn, Driscoll’s president of the Americas, in a statement. “As one of the few brands in a typically commodity-driven agriculture industry, we have the unique opportunity to advance topics, themes and challenges that are otherwise invisible to most consumers.”
Produced by Driscoll’s in partnership with the award-winning storytelling studio Farm League, "The Last Harvest" offers a rare opportunity to hear the hopes and hardships of three independent, family berry-growers. The documentary explores the issues contributing to agriculture’s labor shortage and proposes possible solutions to overcoming these challenges.
Earlier this month, Driscoll’s announced joining the Corporate Roundtable for the New American Workforce. Through the National Immigration Forum, the program aims to provide resources designed for immigrant workers.
“As a company whose network represents over 50% of foreign-born workers, it is our responsibility to stand in solidarity with immigrants that contribute so much to our company’s success,” Bjorn said in a statement. “We join other companies and industries in the corporate roundtable to collaborate on ways to best welcome and support a diverse workforce into our country.”
As part of PMA Fresh Summit, Convention and Expo’s first Experience Extension with Films, attendees can join an in-depth discussion around labor at 9 a.m. Oct. 17 in Room 213B, Level 3, at the Anaheim Convention Center. The panel will include Bjorn of Driscoll’s.
A dedicated website, thelastharvestfilm.com, is continually updated with upcoming film festival screenings and deeper facts and figures around the topic of labor.