Robinson Fresh, a division of global logistics company C.H. Robinson in Eden Prairie, Minn., is now offering Robinson Fresh-branded produce for the first time in the company’s 115-year history. The company is currently rolling out branded fruits and vegetables nationwide.
“We are excited to have shoppers associate our brand with the high-quality fresh produce we have provided for years,” said Michael Castagnetto, president of Robinson Fresh, in a statement. “We will continue to provide our retail and foodservice customers fresh produce, ideas and solutions to help their businesses both today and tomorrow, no matter what challenges they face.”
Robinson Fresh has been a produce provider since 1905, and today works with growers in 35 countries to serve 50 of the 75 largest North American food retailers as customers.
“As our retail customers know, we go beyond providing fresh produce for their stores and e-commerce platforms. We combine a fresh, high-quality product with consumer and category insights as well as a global suite of services and best-in-class talent to support their company’s success,” Castagnetto added. “As we extend our brand from behind-the-scenes to the package, we continue our commitment to be the people our customers and consumers can rely on for the best produce on the market.”
This recent change includes an update to the company’s logo as well as new packaging for fruits and vegetables across the produce department that will now reflect the Robinson Fresh brand.
Consumers will start to see fresh produce items in the Robinson Fresh brand, including mini peppers, jalapenos, kale and mixed greens, in stores as early as this week. The company said it plans to roll out more products in the coming year.