Fresh Food

Your Shoppers Want the Fountain of Youth

Americans still want a quick fix to better health

The Lempert Report

New research finds 3 in 5 Americans have started consuming certain food fads in the hope of a miracle transformation. Conducted by OnePoll in conjunction with Crispy Green, as reported by Mercury News, the research examined the eating and snacking habits of 2,000 Americans and, surprise, found that trendy food fads don't always bring the desired rewards.

Apple cider vinegar tonics topped the list of trends Americans have tested, followed by oat milk (73%), veganism (69%) and orange wine (66%). Orange wine? Seriously?

More than half of Americans polled also admitted to trying melatonin-spiked drinks and lab-grown protein in a bid to boost their health. The study found that only 2 in 5 who have tried a food claiming to deliver a beauty benefit ended up pleased with the results.

A quarter of Americans admit to trying a health food trend just to say they tried it and the average respondent only really enjoys a third (36%) of the new trends they try.

For those that have tried a new food trend, having an adverse reaction is not out of the question. In fact, 42% have experienced a stomachache after being brave and trying the latest food fad. Other common reactions included nausea (30%) and breakouts (23%). Men were more likely—by double—to try the latest trends than females, while 61% of Americans reported they would be willing to pay a higher price for natural, healthy snacks.

Half of Americans reported that the most important thing to them when trying new trends is that the item has clean ingredientsNext in line was no added sugar (48%), and then paying attention to the calories per serving (45%).

Trend or fad? Remember that fad is an acronym for “For a Day.” 


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