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Nielsen Acquires Precima to Enhance Retail Analytics

Strategic acquisition of retail analytics company will deepen global market research firm’s portfolio
Precima

Nielsen Global Connect has finalized its acquisition of Precima, a retail and customer data applications and analytics solutions provider, from Alliance Data Systems Corp. New York-based Nielsen said the strategic acquisition of the Toronto-based global retail strategy and analytics company will deepen its portfolio of personalized pricing, promotion and assortment capabilities by leveraging Precima’s consumer loyalty and retailer analytics solutions.

Nielsen Global Connect officials said the deal will bring Precima’s loyalty data-backed programs and retail relationships to its global clients and will further allow it to accelerate its new product capabilities while also strengthening existing products within its analytic suite. Bringing Precima into its measurement framework will also help Nielsen achieve heightened advantages in the loyalty and personalization space to help brands plan and measure the impact and success of personalized consumer offerings. 

Precima’s industry-leading Transaction Log (TLog) and customer relationship management (CRM) data platform powered by AI and machine-learning algorithms has been a foundational resource for global companies both big and small. Accordingly, Brian Ross, Precima president, said in a statement, “Nielsen is a natural home ... to execute our shared vision of advancing collaboration and growth for the industry. We are proud to be joining the Nielsen Global Connect family to bring our innovative technology to life for Nielsen’s global clients.”

Pat Dodd, chief commercial officer for Nielsen Global Connect, hailed the acquisition as “an exciting advance and ... a game-changing deal. By combining Precima’s customer-centric technology with ours, we remain committed to being the unrivaled power source to drive brands’ and retailer growth. The Nielsen Global Connect business is moving quickly to enrich our clients’ operational processes with world-class data and science, fostering collaborative relationships across the industry and continually strengthening our predictive analytic capabilities for our clients across 100-plus markets globally.”

Going forward, the company will be referred to as “Precima, a Nielsen company.” Precima’s employees will be integrating into Nielsen Global Connect organization. In addition to its main office in Toronto, Precima also has global offices in Den Bosch, The Netherlands, Chicago, and London.

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