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United Fresh, PMA Form Management Team for Combined Association

PMA United Fresh logos

 

Future co-CEOs Cathy Burns of the Produce Marketing Association and Tom Stenzel of the United Fresh Produce Association have named seven current association staff leaders to the senior management team for the new combined association to be launched Jan. 1, 2022.

“We’ve looked at where we most want to invest in maximizing member value in the new association and created a staff organizational structure to fulfill that objective,” Burns and Stenzel said in a release. “Each of the following individuals will serve as department leads working with their teams to plan our overall strategies and execute programs and services to serve our members.”

Those individuals are:

  • PMA Chief Financial Officer Yvonne Bull, who will continue in that role leading finance, human resources and IT functions.
  • Doug Bohr, current executive director of the Center for Growing Talent for PMA, who will become chief education and programs officer. Bohr will lead all education and business development programs, including in-person conferences and events, and online training. He will also continue to provide leadership for the talent-focused nonprofit arm.
  • Robert Guenther, current SVP of Public Policy for United Fresh, who will become chief public policy officer. The new association will invest in two new positions within Guenther’s team to increase the association’s commitment to U.S. government relations and grassroots advocacy.
  • Jennifer McEntire, current SVP of food safety and technology for United Fresh, who will become chief food safety and regulatory affairs officer, leading all food safety programs and interaction with regulatory officials globally. In addition, a new position will be created to expand the new association’s depth in microbiology.
  • Lauren Scott, current chief strategy and membership officer for PMA, who will become chief strategy officer, leading global research and insights, marketing, public relations and communications, and demand creation activities, including the consumer facing not-for-profit foundation.
  • PMA Chief Science Officer Max Teplitski, who will retain the same title, leading basic science, technology, sustainability and supply chain standards and traceability. The new association will also invest in a new position devoted to enhancing the association’s depth in sustainability.
  • Miriam Wolk, current VP of member services for United Fresh, who will become chief membership officer, leading all aspects of membership recruitment, retention, engagement and volunteer engagement globally.

“These outstanding leaders will bring their experience and insights from each organization to ensure we are better together,” said Burns and Stenzel. “We have also now positioned staff teams for positions in the combined association and are beginning the complex work of blending programs and services to provide maximum value to our members. We will continue to provide updates of programs and services for 2022 as our work progresses.”

It was announced in March that Newark, Del.-based PMA and Washington, D.C.-based United Fresh will join forces in 2022, operating as one global trade association that combines the associations’ resources and expertise to enhance member services, increase advocacy before government and the public, help members grow their businesses, and drive consumption of fresh produce and demand for floral products.

The new association will be led jointly by Burns and Stenzel throughout 2022, but after that time, Burns will become the sole CEO

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