Meat sales have been strong since the pandemic and the trend is expected to continue well into 2021. WGB’s annual state of the industry report, with data and insights from IRI and 210 Analytics Principal Anne-Marie Roerink, examines trends in frozen, grinds, value-add and more.
Meat’s ‘Extraordinary’ Comeback
Eight months into the pandemic, the meat department sat 15%-20% above year-ago levels.
Grinds See Boost for Its Versatility
Beef, turkey, lamb, pork and bison all did well as consumers cook from home more often due to the pandemic.
Frozen Meat Sales Reach New Highs
When supply was tight, many consumers switched from fresh to frozen.
Value-Added Items Pick Up Steam
Value-added beef sees a 16.5% sales increase from a year ago, followed by all other meat, pork and turkey.