Nonfood
Top news and trends in play for household and personal products
With this contract, Hallmark will leverage the prestigious CMA Awards brand to feature products using songs from CMA-member artists including Jason Aldean, Dierks Bentley, Luke Bryan, Lady Antebellum, Miranda Lambert, Little Big Town, Craig Morgan, Brad Paisley, and Carrie Underwood.
Retailers are primping the category with natural products and in-store experts to beautify shopper experiences.