If the pandemic has taught consumers anything, it’s the importance of taking care of themselves, their pets and their loved ones. WGB's annual nonfoods report, with data and insights from IRI, looks at top trends in four thriving nonfoods categories: health and beauty, pet supplies, CBD products and greeting cards.
Image: Shutterstock
Image: Shutterstock
Consumer grocery trends
Stress Relief, Self-Care Are Sales Drivers in Health, Beauty
Shoppers in the category also gravitate toward the vitamin aisle.
“If we were to bundle all the micro-trends we’re seeing, I think it all comes back to how our customers are looking to combat the stress and inflammation that we experience from our modern lifestyles.”
Consumer grocery trends
Pet Product Trends Mirror Human Lifestyle Trends
Sales of treats—and those deemed "better for your pet"—increase, reflecting consumers’ desire to pamper their furry campions.
10%
Increase in pet treat sales for the 52 weeks ending Oct. 4, 2020, according to IRI
CBD in Retail
Consumers Turn to CBD to Fight Stress
Consumers increasingly look for unique CBD products that help with stress, anxiety, pain and inflammation.
“This year has been taxing on every single one of us. Introducing CBD for stress, anxiety and sleep can be incredibly helpful for many right now.”
Consumer grocery trends
Greeting Cards Benefit From Fewer In-Person Gatherings
As consumers seek human connections amid the pandemic, greeting cards are seen as a safe way to connect. Meanwhile, COVID has sparked the greatest cleaning frenzy in the home care industry has ever seen.
“People are eagerly seeking human connections during this pandemic, and understand the value of greeting cards to help them connect and further relationships when in-person contact is not possible."