The pandemic has meant more people working from home, and subsequently cooking from home, resulting in breakfast once again becoming the most important meal of the day.
“Epic breakfast every day” is one of Whole Foods Market’s top 10 food trends for 2021, with the Austin, Texas-based retailer predicting more “innovative products tailored to people paying more attention to what they eat in the morning.”
And as companies begin to bring employees back into the office, breakfast foods that nourish and sustain—for at-home or on-the-go—will fuel this trend. Here are six products released in retail recently …
Over Easy Breakfast Bars
Over Easy is entering the breakfast category with the launch of Over Easy Breakfast Bars. The bars are available in Apple Cinnamon, Banana Nut, Peanut Butter and Vanilla Matcha flavors. The bars contain 8-11 grams of protein and 6-8 grams of fiber. They are gluten-free, dairy-free and soy-free, and have an SRP of $2.49 per bar.
Tillamook Creamery Collection Yogurts
Ideal for breakfast or an anytime snack, Tillamook Creamery Collection Yogurts come in six side-by-side flavor combinations: Oregon Strawberry paired with Plain; Oregon Blueberry paired with Vanilla; Northwest Raspberry paired with Blackberry; California Peach paired with Plain; Dark Cherry paired with Plain; and Vanilla Bean paired with Plain. The yogurts contain 13 to 14 grams of protein and 9 to 10 grams of sugar, depending on flavor.
Just Egg Sous Vide
This month, Just Egg Sous Vide bites will roll out in grocers nationwide. The non-GMO, egg-free, dairy-free product will be available in packs of four and can be heated from frozen in a conventional oven. Flavors include America (roasted potato, dill, chives, red bell pepper and black pepper); India (curry, broccoli, cauliflower, coconut milk and lemongrass); Japan (portobello mushrooms, yams, togarashi, soy and tamari); and Mexico (roasted poblanos, chipotle chile powder, black beans, corn and lime).
Jimmy Dean Plant-Based Patty Sandwiches
Jimmy Dean, a Tyson Foods brand, has released two new plant-based alternatives to its classic breakfast sandwiches: Jimmy Dean Plant-Based Patty, Egg & Cheese Croissant Sandwich and Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich. The latter is now available at Sam’s Clubs nationwide in 12-count packages. Jimmy Dean Delights Plant-Based Patty & Frittata Sandwich will be available nationwide this spring in a four-count box.
Kashi Go Keto-Friendly Cereal
Kashi is releasing Kashi Go Keto-Friendly Cereal in two flavors: Cinnamon Vanilla and Dark Cocoa. Both varieties contain 12 grams of protein and 1 gram of sugar per serving. The cereal has an SRP of $4.99.