Go fish!

Angler Jimmy Bell has signed on with Crystal Farms Cheese to support his 2012 campaign in the FLW Outdoors Walleye Tournament. The company is outfitting Bell’s Ranger boats and Chevy Silverado pick-up truck with graphics advertising its products. Bell, who has competed in 33 tournaments since 2003, works as director of IT infrastructure for Michel Foods, the parent company of Crystal Farms, a leading producer of cheese and butter. “We’re excited to have Jimmy help us promote our brand as part of the FLW Outdoors circuit and at the various sport shows he attends,” says John Crawford, senior director of marketing for Minnetonka, Minn.-based Crystal Farms. “His boat and truck act as mobile billboards for our brand. He puts on about 25,000 miles a year. That’s a lot of exposure.”


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