Despite hurdles created by the COVID-19 pandemic, many new products made their way into shoppers’ carts during 2020, resulting in multiple $100 million launches, according to IRI’s 2020 New Product Pacesetters report, which identifies the top new product launches across food and beverage and nonfood sectors.
“The top New Product Pacesetters of 2020 accomplished a unique feat by achieving success in circumstances never before seen in the history of Pacesetters,” said Joan Driggs, VP of content and thought leadership for IRI. “Many shoppers made the leap to new products because their go-to brand was unavailable, but many also actively sought out innovation for new experiences, measured not just by dollars earned, but also by the ability to reach the intended audience.”
One trend in this year’s Pacesetters is a consumer interest in carbonated beverages, including sparkling waters and hard seltzers, IRI notes. Here, we take a look at the top 10 Food and Beverage New Product Pacesetters for 2020.
Total year-one dollar sales, multioutlet: $191.3 million
Truly Lemonade from the Boston Beer Co. is made with real lemon juice and contains 1 gram of sugar and 100 calories per can. Available flavors include Original Lemonade, Black Cherry Lemonade, Strawberry Lemonade and Mango Lemonade.
Mtn Dew Zero Sugar
Total year-one dollar sales, multioutlet: $111.2 million
PepsiCo’s Mtn Dew Zero Sugar has the same bold charge and flavor of Mtn Dew but with zero sugar. It comes in 20-ounce bottles, 2-liter bottles, 12-packs of 12-ounce cans and a variety of other single and multipack sizes.
Total year-one dollar sales, multioutlet: $105 million
From Nestle USA’s Beverage Division, Starbucks Creamers can perk up any at-home cup of joe with flavors inspired by Starbucks beverages. The creamers come in flavors such as Caramel, White Chocolate, Toffenut and Cinnamon Dolce, as well as Non-Dairy Caramel and Non-Dairy Hazelnut.
Rebel Ice Cream
Total year-one dollar sales, multioutlet: $96.7 million
Rebel Ice Cream from Rebel Creamery is a low-carb, high-fat, keto-friendly ice cream that contains no added sugar. The portfolio is expansive with over 20 flavors, including Strawberry, Chocolate, Cookie Dough, Vanilla, Peanut Butter Fudge, Mint Chip, Salted Caramel and Black Raspberry.
Total year-one dollar sales, multioutlet: $94.4 million
Monster Beverage’s Reign energy drinks contain caffeine from natural sources, electrolytes and branched-chain amino acids (BCAAs), which have been regarded as helping to build muscle, decrease muscle fatigue and alleviate muscle soreness. Available flavors include Sour Apple, Melon Mania, Razzle Berry and Lemon HDZ.
Total year-one dollar sales, multioutlet: $56 million
From the Hershey Co., Reese’s Thins combine milk chocolate and peanut butter in a slimmer, but equally delicious cup to regular Reese’s, the company says. The individually wrapped cups come in 3.1-ounce or 7.37-ounce bags.
Total year-one dollar sales, multioutlet: $52.6 million
Beyond Meat’s Beyond Sausage lineup features plant-based links in Hot Italian, Sweet Italian and Brat Original flavors. The links contain 16 grams of plant-based protein per serving and 38% less saturated fat than regular pork sausage, the company says.