Food and nonfood product innovation across the store.

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The “Originals versus Sours” promotion encourages consumers to choose sides with Iron Man or Captain America before they face off in Marvel’s Captain America: Civil War, opening in theaters on May 6.

This year’s global #PepsiMoji campaign unleashes more than 600 proprietary PepsiMoji designs—from over one billion bottles and cans to sunglasses and stadiums.

In a few simple steps, individuals can choose from four designs, and can color the design with pre-selected colors and complete the lunchbox with personalized text.

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