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Biography

Anne-Marie Roerink

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Anne-Marie Roerink is principal and founder of 210 Analytics, which specializes in quantitative and qualitative market research. She may be reached at aroerink@210analytics.com.

Articles by
Anne-Marie Roerink

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Fresh Food

Dairy and Bakery See Huge Surge in Sales; Deli Switches Gears

Understanding shifting consumer purchase behavior in the current COVID-19 landscape is "incredibly important to understand what’s next."

Fresh Food

Fresh Produce Continues Surge; Frozen and Canned Varieties Also Soar

Big box and warehouse stores got cleared out after the first wave of panic buying, but rising tides may lift all boats in grocery.

The fresh meat department has powered the perimeter to record-setting levels throughout the month of March as pandemic pantry-building shoppers frantically bought food for family meals for all three dayparts.

The week of March 15 marked a turning point for the grocery industry, which saw sales across the store rise a whopping 62.5%.

Vegetables were up nearly 41%, while fruits increased 27% for the week ending March 15, 2020.

It’s “slim pickings” as sales surge across all proteins and offerings; department sales were up a whopping 76.9% for the week ending March 15, 2020.

The latest category data and store visits affirm that shoppers are returning to the familiar and are putting meat back on the center of plate.

The second of a two-part series examines how personal relevance can optimize organic produce sales.

The first of a two-part series on organic produce examines how perpetuating the subcategory’s double-digit gains will need to flow from overall strong fresh produce category sales. 

A strong economy has made hiring a challenge for independent supermarkets.

In the fourth part of a new European store tour series, WGB insider Anne-Marie Roerink highlights the Netherlands' Plus, a cooperative for 227 independent retailers with 260 locations.

The next part of WGB's European store tour series explores health and beauty retailer Boots, which operates about 2,500 stores throughout the U.K.

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