Jon Springer

A lively spot sets the retailer's new slogan to music and shows off rebranded stores as it seeks to win back shoppers lost to labor strife.

Although sales growth remains on plan, a cut-fruit recall, foodservice losses and struggling retail stores dim outlook for distributor.

The change, which will result in the closure of eight company-owned frozen distribution centers and about 4,000 layoffs, continues cost-cutting trend among big brands while meeting new demands of retailers, say company executives.

Frans Muller said it was a "pity" that workers walked off because the agreement ultimately met the company's goal of containing costs; will invest to to win shoppers back.

The struggling discounter could sell all or part of itself to address debts amid transformation.

Anne Dament, who headed retail and private brands for Supervalu, is out as new parent looks to unload stores.