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Jon Springer

Executive Editor

Articles by
Jon Springer

Page 4
Retailers

Kroger Drives Into Car-Selling Partnership

The deal with TrueCar—one of several on the way—links the automotive marketplace to Kroger’s shopper base in an extension of its “seamless” strategy.

Retailers

Kroger's New Look Draws Reactions—From Everyone

The retailer's "fresh and friendly" rebrand makes an impression on designers, shoppers and industry insiders, and that's part of the point.

CIO Yael Cosset says flexibility is an underrated strength of the sophisticated e-commerce system that will play a key role in the retailer's online ecosystem.

The retailer said U.S. banners Food Lion and Hannaford led 1.8% comps in the third quarter.

With help from a new ad agency, the retailer has tweaked its logo and released an army of adorable spokespeople to cut through the "sea of sameness" in grocery advertising.

The retailer's strategic plan didn't include enough room for error, CEO Rodney McMullen confessed, but he is confident in a revised vision and a refreshed brand.

The retailer's new flagship brands, Bowl & Basket and Paperbird, combine value and innovation with modern brand style.

The retailer said comps grew in excess of sales in the period as marketing, merchandising and loyalty efforts took hold.

The retailer reported an $80 million sales lift as Floridians prepped for the hurricane.

The Foodtown marketing co-op has appointed the PSK executive to succeed David Maniaci, who left for Wakefern.

The founder of the Midwest natural foods retailer said he was moving onto a new challenge as another Meijer veteran takes a key role.

Seeking a more profitable path to growth, the retailer’s new management team is retooling its approach to new stores, private label and pricing.

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