Biography

Laura Gurski

Senior Managing Director, Global Industry Lead for Consumer

Articles by
Laura Gurski

Page 1
CPG

The Secret to Unlocking Growth? Competitive Agility

The author offers up five strategies consumer brand makers can adopt to chart their path to new growth while balancing costs.

CPG

What Successful Food Brand Makers Need to Know in 2020

Understanding and embracing the most watch-worthy trends hold the key for future success and growth of most CPG companies in 2020.

Actively engaging consumers across the value chain will allow them to enjoy a greater sense of ownership with the brands they love.

Building a relevant brand requires a deep understanding of how today’s consumers process information from a multitude of brand interactions.

Brands intent on securing a competitive advantage must extend beyond products to technologies and capabilities offered alongside them.

Being brilliant at the basics won’t be enough in the long run, and a different approach is now required to support a “living business.”