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Biography

Laura Gurski

Senior Managing Director, Global Industry Lead for Consumer

Articles by
Laura Gurski

Page 1
CPG

Unboxing Innovation in Consumer Goods

Brands intent on securing a competitive advantage must extend beyond products to technologies and capabilities offered alongside them.

CPG

What CMOs Must Do to Achieve Relevance and Growth

Being brilliant at the basics won’t be enough in the long run, and a different approach is now required to support a “living business.”

The technology is maturing fast, and every brand and retailer will be impacted in some way, so it’s time for trading partners to prepare accordingly.

The author discusses why brands must adapt for a new era by prudently pivoting to new growth avenues.

Retailers would be wise to prioritize consumer-inspired relevance as their top resolution for 2019.