Unmet Needs
While cost and food weigh most heavily in the value equation, service is top of mind among consumers who were asked about ways in which restaurants can provide them with better value moving forward.
Requests for both friendlier and faster service were often mentioned, suggesting foodservice operators need to zero in on making sure their staff provide attentive service with a smile. At the end of the day, consumers simply want to be welcomed and feel like the staff appreciates their visit.