Proving once again that the Amazon-Whole Foods Market partnership has a multitude of strategically customized and highly competitive grocery concepts up its sleeve, the retailer opened the doors on its newest format—Ideal Market—in Denver on Oct. 7. Located in the Capitol Hill neighborhood, the 22,500-square-foot store joins the company’s Ideal Market in Boulder, Colo., purchased by Whole Foods in 2007, as part of its Wild Oats Market buyout.
Prepared in the House
The new store has its pulse on the neighborhood’s demographics—a combination of multi-unit buildings and single-family homes. Grab-and-go prepared foods are a focus for the location, which offers prepackaged fare for families, couples, singles, quick-meal-solution-seekers, yoga instructors, people who have traveled (Overt by Vert Kitchen), locavores, craft beer lovers and a whole host of urban dwellers. The prepared foods section also features a full-service pizza station with organic and local ingredients and crusts for special diets. A full-service salad and made-in-house sandwich venue serves up local and organic ingredients, along with bread baked daily.
Local and Organic Produce
The produce department offers a variety of fresh fruits and vegetables, nearly all of which are organic or local, including unique offerings such as salad starter kits, organic snack packs, pre-cut, organic fruit and stir-fry vegetables and housemade organic dips.
The in-house bakery, boasting locally milled flour, offers scratch-made, organic and special diet items, such as fresh bread and pastries using flours from Denver-based Ardent Mills, Italian cookies paired with plant-based milks and a variety of cakes, including Whole Foods Market’s exclusive Vegan Berry Chantilly Cake.
Where Land Meets Sea
A full-service meat department offers organic and local items, including organic chicken from Pine Manor, organic Du Breton pork, beef and lamb, as well as housemade sausages and smoked meats. Meanwhile, the seafood counter features a selection of fresh and frozen seafood, with all offerings either sustainable wild-caught or Responsibly Farmed, including in-house smoked salmon, meals, dips and spreads.
A light and bright in-store beauty and lifestyle section evokes the feel of a high-end boutique that is miles from a grocery store. The section boasts a range of artisan-crafted products and emerging local brands such as Base Coat, COFO Provisions, Spinster Sisters and Tree Line Candle Co.
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