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Bashas’ Infant Success Story

Arizona grocer expands its baby department footprint by 50%  
Photograph courtesy of Bashas

A new baby department expansion in Bashas’ and Food City stores across Arizona is providing families with more convenient access to a wider selection of products. The Chandler, Ariz.-based grocer is introducing more than 600 additional items, while increasing the in-store baby footprint by 50%.

Newly added products span a range of everyday needs, including formula, early stages food, diapers, breastfeeding supplies and health and wellness products, the retailer said.

“Time is a precious commodity when there are young children at home,” Edward “Trey” Basha, president of Bashas’ Family of Stores, said in a statement. “We’re broadening our baby departments to offer a greater variety of high-quality infant and toddler products so that our stores become even more of a one-stop-shop for everyday baby essentials.”

Currently 12 Bashas’ and Food City stores have completed the baby department upgrades and expansions.By January 2020, that number will exceed 20 stores, with plans calling for the expansion to be fully implemented in every Bashas’ and Food City store in the state during the next two years.

The newly minted baby departments at Bashas’ and Food City stores complement the additional services in place for families, including one year of free prenatal vitamins (with a doctor’s prescription) for moms-to-be and free dosage syringes for children’s medicine from in-store pharmacies.

Bashas’ bakeries also offer a free made-from-scratch cake for a child’s birthday every year (from birthdays 1 to 10) through its Kids Birthday Club. And select Bashas’ stores have a free supervised play center—the Cub House—for young children (between the ages of 2.5 and 10 years old) to use while their parents shop the store.

In coming months, shoppers can expect to see special in-store events and partnerships that allow them to sample new baby products, take advantage of giveaways and support causes that benefit children in need.

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