Dollar Tree adds Michael Creedon, Jr. as COO

The discounter, which cleaned out its C-suite in July, continues to fill those open leadership posts.
Dollar Tree
Dollar Tree continues filling open C-suite positions. / Photo: Shutterstock

Dollar Tree, which announced a major C-suite shakeup earlier this summer, on Monday named Michael Creedon, Jr. chief operating officer.

Creedon comes to the Chesapeake, Virginia-based discounter from nearly a decade in executive posts at Advance Auto Parts.

Dollar Tree cleaned out its executive ranks in July, announcing the departure of its COO, CIO, chief legal officer and chief strategy officer. CFO Kevin Wampler said he’d stay with the retailer until his successor was named. Later that month, the company named Bobby Aflatooni its new chief information officer. Alfatooni spent nine years at rival Dollar General. Jeffrey Davis was hired as CFO last month, after holding finance posts at Walmart and Darden Restaurants.

Since March 2021, Creedon had served as EVP of U.S. stores at Advance Auto Parts. Before joining that company in 2013, he was VP and general manager of Sensormatic, LLC.

“I look forward to joining the Dollar Tree organization at this key stage in its transformation,” Creedon said in a statement. “We will be committed to improving the in-store experience for our shoppers, as Dollar Tree and Family Dollar are well-positioned to be a critical solve for the millions of households dealing with historic inflation.”

Creedon said he and his team will focus on becoming more efficient and improving operational processes, as well as paying greater attention to recruitment, retention and training of the company’s retail associates.

“We are truly building a world-class retail leadership team that will help to accelerate the growth of the company,” President and CEO Mike Witynski said in a statement. “In the coming months, I will continue to fill key roles and announce new executive team members.”

Dollar Tree operates more than 16,000 stores in 48 states and five Canadian provinces under the Dollar Tree and Family Dollar banners.

Last month, Dollar Tree lowered its earnings forecast for the year, saying more shoppers were looking for food and beverages, but fewer were buying discretionary items. During the second quarter, Dollar Tree reported same-store sales growth of 7.5%, while Family Dollar’s same-store sales increased 2%.



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