DoorDash, Uber Eats, and Grubhub food delivery services aren’t just limited to hot, juicy burgers and fresh, cheesy pizza. They are in the grocery delivery game also, and most consumers know it--they're just not getting their groceries that way, according to new data from Numerator.
An overwhelming majority, 86% of shoppers, know DoorDash, Uber Eats and Grubhub deliver groceries, data firm Numerator said. But only 31% of grocery shoppers have actually tried their grocery services.
Just 21% of consumers have used the services more than once, and only 5% are loyal customers of the delivery platforms to get their groceries, Numerator found.
DoorDash expanded its grocery partnerships in 2020, Uber Eats did so last year and Grubhub increased its grocery footprint this year. But consumers haven’t really caught on to the offerings, the research firm said.
Add to that new fuel surcharges recently added by Uber, and it seems consumers would much rather get the groceries they need from someplace else. Of the customers that do use DoorDash, Uber Eats and Grubhub's grocery services, 16% said that higher gas prices wouldn’t necessarily stop them from using the services. However, paying additional fuel surcharges would deter 56% of consumers, Numerator said.
Of those who do use the third-party grocery delivery services, 52% are Gen Z or millennials, about 23% have higher purchasing power, and about 46% live in urban areas. Additionally, it was noted that shoppers use grocery delivery services when they are busy (40%), feeling lazy (36%) or are tired (36%).
More data shows that the most commonly ordered items from DoorDash, Uber Eats and Grubhub are grocery items at 86%, followed by beverages at 59%. Candy (35%), frozen food (32%) and baked goods (30%) rounded out the list. Followed by pre-packaged snacks (28%), health and wellness and dairy (both 27%), pet supplies (22%) and canned foods (21%). Delicatessen and baby items (both 8%) were the least commonly ordered items.