In the increasingly competitive curbside pickup grocery game, The Fresh Market of Greensboro, N.C., is going for the gold with the rollout of its new “Friendliest Curbside Experience in America” program to all 159 of its stores.
Key components of the program include having designated personal shoppers to ensure quality and freshness; managers who double-check and verify every order with their personal signatures handed to each curbside guest; fast and efficient delivery to the car; and 100% satisfaction guaranteed on every item in the curbside basket, the company said.
In addition, The Fresh Market said it will offer “wow” moments meant to surprise and delight guests, such as having a fully costumed Santa bring out curbside orders during the Christmas shopping season in December.
The Fresh Market completed the rollout of the new Friendliest Curbside Experience in America program in all 159 stores on Dec. 12, 2020. Since launch, the number of curbside orders has grown significantly, with an average guest rating of 4.7 out of 5 stars, wait times have decreased to under five minutes, and order completion (or fill) rates have also substantially improved, The Fresh Market said.
“We’re committed to creating and curating the very best, and most delicious, food for our guests every day. Along with the 100% satisfaction guarantee on every item, we have added special touches, such as bringing you a bottle of water on a hot day, or a banana or clementine for your children," said Brian Johnson, SVP of operations for The Fresh Market, in a statement.
“Our personal shoppers are in constant contact with you while fulfilling your order and also write personalized thank you notes to our guests with recipe suggestions, products they think you’d like to try next time, along with other thoughtful touches,” he added.
Guests who wish to try curbside pickup can download the mobile app on the App Store or on Google Play. Between now and April 30, new users can enter the code 10OFF60 to receive $10 off their purchase of $60.00 or more.
Rated as one of the top five supermarkets offering the “Best Customer Service” by Newsweek/Statista, the specialty grocer has been recognized for its shopper experience in the past. The Fresh Market currently operates 159 stores in 22 states across the U.S.
With the rise of innovative retail foodservice programs and in-store dining concepts, the lines between grocery stores and restaurants are increasingly blurred. And as consumers increasingly turn to supermarkets for both convenient meals and sit-down dining experiences, H-E-B is investing in the further extension of its brand beyond grocery stores with the launch of a new seafood eatery and expanded in-store pizza offerings.
The San Antonio-based retailer on Jan. 26 debuted True Texas Boil House, a new grab-and-go concept featuring Cajun-inspired seafood baskets, sides and items sold by the pound. Located on the front patio of the H-E-B store at 10100 Beechnut St. in Houston, the free-standing venue will be open Fridays through Sundays from 11 a.m. to 9 p.m. and Mondays from 3 to 9 p.m.
The menu at H-E-B’s new 625-square-foot eatery offers fried seafood baskets featuring catfish, shrimp and combos; boiled crawfish, jumbo head-on Gulf shrimp, easy-peel shrimp and snow crab legs; as well as an array of side dishes, such as Cajun fries, southern hush puppies, coleslaw and seasoned corn and potatoes.
Inspired by the popularity of H-E-B’s parking lot crawfish broils in its Houston locations, the venue features an order window where customers can take their meals to go or grab a seat at an outdoor table, according to the Houston Chronicle.
“About 10 to 12 years ago, stores started doing crawfish boils in tents,” Chavel Melchor, perishable leader of the Beechnut H-E-B told the Houston Chronicle. “True Texas Boil House makes things more efficient. We are able to produce at a faster rate for customers and support the needs of the community.”
In addition to its new True Texas Boil House, H-E-B also recently expanded the menu items at its South Flo Pizza in-store restaurant concept. First launched in 2016, South Flo Pizza is located inside 11 stores, available daily for lunch and dinner. The eatery’s new offerings include an 8-inch personal-sized pizza for $7. At half the size of the eatery’s traditional 16-inch pizza, which is available for $10, the new personalized item can serve as a meal for one person or a quick snack to share, the retailer said, and is made to order, featuring all the same flavor options as the larger sizes, including supreme, pepperoni, meat and cheese.
H-E-B also expanded South Flo Pizza’s beer selection and introduced wine options—including Chardonnay, Cabernet and a red blend—to its daily happy hour special, available from 4 to 7 p.m. for $10. The retailer expects to roll out happy hour specials involving the new personal-size pizzas sometime early next year.