Giant Reveals Locations for 3 More Philly Heirloom Markets

Retailer’s new small-format urban concept stores set for University City, Northern Liberties and Queen Village
Photograph courtesy of Giant Food Stores

On the heels of Giant Food Stores’ debut of its first Heirloom Market in southwest Center City Philadelphia, the Carlisle, Pa.-based chain has revealed the locations for three additional urban concept stores in University City, Northern Liberties and Queen Village.

The first of the three new Heirloom Markets will open over the summer in University City at 3401 Chestnut St. Located between Drexel University and the University of Pennsylvania, company officials said the location will provide two large bases of students, faculty and administration with easy access to a curated selection of fresh, convenient food.

Next up for a new Heirloom Market is Northern Liberties, which will open in the fall at 1002 North Second St., which is near the fast-growing Schmidt’s Commons, followed by the Queen Village location at 201 South St., in late 2019.

“Giant Heirloom Market is the next chapter in our innovative growth story,” Giant Food Stores’ President Nicholas Bertram said in a statement. The response to the retailer’s first urban concept location, which opened on Jan. 25 in the Graduate Hospital neighborhood, “has exceeded our expectations and we couldn’t be more excited about the future of our Giant Heirloom Market brand,” added Bertram. “Equally as important, today’s news also supports Giant’s commitment to the city of Philadelphia and the people who call it home,” including residents of some of the city’s most “unique and treasured neighborhoods.”

While Giant has had a long-established position in Philadelphia’s suburbs, Bertram said its growing presence within the Philadelphia has been limited—up to now. The opening of the three new Giant Heirloom Market stores, he continued, further reaffirms Giant’s continued commitment to the Delaware Valley as well as its strategic investment in the city’s urban core.

With the addition of the three new Heirloom Market locations, Giant will operate five stores within the city limits, including a conventional format store on Grant Avenue in Northeast Philadelphia that opened in 2011.

While Heirloom Market occupies a smaller footprint than a traditional Giant store, the compact format maximizes space and the customer experience with products and assortment uniquely curated for the neighborhood it serves. For instance, the University City Heirloom Market, which will measure 9,950 square-foot, will cater to the needs of its busy academic residents by offering a wide selection of grab-and-go meals for breakfast and lunch, as well as an area to gather and dine with friends. The University City store is also planning to accept DragonCard and Penn Card payment options.

“We’re excited to be able to collaborate with our new urban communities to create a store tailored to their specific needs, preferences, and neighborhood flavor,” said Bertram. “Finding ways to better serve our neighbors drives everything we do at Giant.”

The three new stores will add approximately 150 full- and part-time jobs from surrounding communities.

Giant Food Stores LLC employs nearly 30,000 associates and operates 170 stores in Pennsylvania, Maryland, Virginia and West Virginia and offers home delivery, online/mobile ordering, fuel centers, pharmacies and in-store nutritionists.


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