Kroger is introducing a wellness-related app that provides numeric product ratings and a "gamifed" dashboard to encourage customers to make better-for-you shopping decisions.
The app, called OptUp, offers nutrition scoring based on a nutrient profiling system that has been enhanced by Kroger's registered dietitians. The app also provides healthier recommendations as alternatives to what users tend to purchase, allowing them to evaluate what they buy and track their scores over time.
The system helps summarize the information on nutrition labels and compares products, using red, yellow and green visual cues to indicate where different foods stand on the scoring chart. The app is available in Apple's App Store and on Google Play.