Online Grocer Weee! Buys RICEPO Delivery Company

Acquisition seeks to expand company's Asian food options
Weee! storefront
Photograph courtesy of Weee!

Weee!, an online grocery vendor focused especially on offering a wide variety of brands and foods popular with Asian and Hispanic consumers, announced the acquisition of restaurant delivery platform RICEPO in a bid to expand the company's Asian food delivery options.

RICEPO was founded in New York in 2013 and now has its headquarters in Silicon Valley. The company specializes in delivery from Chinese restaurants and currently operates in Barcelona, Paris and London as well as the United States.

Fremont, Calif.-based Weee!, founded in 2015, touts that its grocery-and-restaurant offering "combines the availability of high-quality and hard-to-find products with community and social sharing." The company operates in 40 states and Washington, D.C., according to its website, and offers free next-day grocery delivery with a low order minimum. New customers can get $20 off their first offer and free delivery with a purchase of $35 or more. 

"The addition of RICEPO will let us continue to delight and serve our growing customer base as a one-stop shop for delicious food at home," Weee! founder and CEO Larry Liu said in a news release. Dax Li, co-founder and CEO of RICEPO, added, "There is a clear appetite for delivery from authentic restaurants that are often missing or overlooked within the existing food delivery experience, and we look forward to fulfilling this need throughout North America."

The RICEPO acquisition, Weee! stated, will help the company meet the "growing demands of customers nationwide seeking diverse and authentic food-at-home options." Last month, Weee! brought on board Amanda Oren, previously VP of operations at Grocery Outlet, as VP of merchandising services, and Nitin Jain, a finance and supply-chain vet of Walmart, as VP of financial planning and analysis. Weee! said at the time that its product assortment is growing at a rate of 150 products per week. Earlier this year, on the heels of receiving $315 million in a Series D funding round, Weee! named Ankur Shah its first CFO and chief strategy officer. 


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