Fresh Thyme's Footprint Expands
On opening day, approximately 700 people were eagerly waiting at 7 a.m. for the doors to open.
The store in the bustling northern suburb of Cranberry Township, Pa., is Fresh Thyme’s third location in western Pennsylvania, following openings in in Bridgeville and Pleasant Hills over the past year. The Downers Grove, Ill.-based specialty grocer began opening its fresh-focused stores—whose tagline is “Healthy Food. Healthy Values”— in 2014 and operates roughly 80 locations today.
Extensive Meal Options
The right side of the store features a series of signature fresh offerings, such as a self-service bakery, made-to-order pizza, sandwiches and sushi, a Boar's Head deli, and a wide assortment of meals to go. The store also features a sit-down area for customers to enjoy their meals on site.
The bakery is the first department customers see upon entering the store. Interesting to note about Fresh Thyme's bakery is its integrated product mix, which features both in-store and commercial aisle baked goods, such as artisan and specialty breads, rolls, muffins, strudels and cheesecake, alongside their DSD counterparts. The bakery department also offers take-and-bake bread varieties as well as a stand-alone case for cookies, pastries, muffins and doughnuts.
Jenny Lee's Brand Ambassador
5 Generation Bakers' Northeast sales manager, Scott Hollabaugh, was on hand for Fresh Thyme's grand opening festivities to ensure that shoppers' needs were met for the Pittsburgh-based company's famous Jenny Lee Swirl Bread, which Hollabaugh says is "considered by our fans to be the best cinnamon swirl bread in the world."
Customers can refresh and recharge at the large fresh-cut fruit and veggie station, which offers seasonal varieties of juice blends, infused waters, lemonades and orange juices made fresh in-store daily, as well as cut-to-order fruit. The station also features an integrated selection of refrigerated juice and beverage brands.
Fresh Thyme's line of organic and natural private label products are a primary focus of the value-priced fresh, healthy, natural and organic retailer's offerings. On grand opening day, the retailer's own-brand pizza, waffles and flash-frozen fruit were among the lead items.