Raley’s is converting all its more than 125 existing stores into O-N-E Markets, a new concept focused on product transparency and nutrition education. Here's a look inside the 39,000-square-foot El Dorado Hills, Calif., location—the first conversion of an existing store to the O-N-E Market concept .
The Natural Beauty store-within-a-store offers a lifestyle shopping experience focused on health and wellness, with products that are free from artificial preservatives, colors, aluminum, parabens, phthalates and sulfate or are hypoallergenic, Cruelty Free-certified and Rainforest Alliance-certified. “We believe health and wellness extends beyond what you put in your body to include what you put on your body, so our banned ingredients list includes the health and beauty section,” said Keith Knopf, Raley’s president and CEO. Knopf added that while “all future conversions may not include the store-within-a-store concept that’s in El Dorado Hills, the product standards will remain the same.”
Changing the Way the World Eats
The meat department at Raley’s O-N-E features antibiotic-free selections with no added hormones, nitrates or nitrites. On a mission “to change the way the world eats one plate at a time,” Raley’s, in recent years, has eliminated private label sugar-sweetened sodas, removed tobacco products, sourced 100% sustainable fresh seafood, implemented better-for-you check stands, promoted awareness of added sugar and launched Raley’s Shelf Guide to help shoppers make healthier choices.
Fresh, Nutritious and Organic When Possible
The store’s assortment of products are fresh, nutritious and organic when possible. “We believe that the future of food will increasingly include emphasis on nutrition. And nutrition is vital to living a healthy and more fulfilled life,” Knopf said. “We recognize each consumer is on a personal journey. I am proud that Raley’s will be part of the consumer journey by being both relevant in the present as well as the future.”
For a quick bite, customers can pick from restaurant-quality options such as hearth-baked pizzas.