ShopRite is expanding its Fresh to Table meal solutions program to its store at 942 West Street Road in Warminster, Pennsylvania, about an hour north of Philadelphia.
“We are excited to launch Fresh to Table as it offers a whole new way for customers to access fresh foods and take home easy-to-prepare meals,” said Deborah Cowhey, the owner and operator of the ShopRite of Warminster, a family-owned and operated business with strong ties to the community, in a statement on Monday. “The store-within-a-store concept provides a wide selection of wholesome seasonal foods, an outstanding variety of products and a convenient solution to help our customers find the meal solutions they are looking for at the best possible price.”
Designed within the store’s existing footprint, Fresh to Table reinvents traditional produce and fresh departments to generate more sales from customers looking to save time and money. These include sections with ready-to-cook items, ready-to-heat and serve foods and ready-to-eat meals. The multi-purpose space also features new foods from ShopRite’s Own Brands, including ShopRite’s award-winning Bowl & Basket and Wholesome Pantry lines.
Curated by ShopRite chefs, these budget-friendly meals are procured from various departments across the ShopRite stores. Fresh to Table meals can be ordered on ShopRite’s online shopping service.
ShopRite debuted its Fresh to Table program in 2021 and has since rolled it out at a number of supermarkets in the northeast.
Wakefern Food Corp., the country’s largest retailer-owned cooperative, includes ShopRite supermarkets in New Jersey, New York, Pennsylvania, Connecticut, Delaware and Maryland, serving millions of customers each week.