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Southeastern Grocers Readies for 3 New Fresco y Mas Openings

Company expands Hispanic banner despite recent announcement of 94 store closures

On the heels of its recently announced Chapter 11 financial restructuring, as well as the closures of 94 underperforming stores, Southeastern Grocers is expanding its Hispanic banner, Fresco y Mas, with three new Florida locations in Orlando and Tampa.

The Fresco y Mas banner caters to the unique tastes and needs of Hispanic communities, offering authentic items and amenities. Introduced in 2016 as a conversion option for stores serving Hispanic neighborhoods, the banner has been widely successful, with sources saying the transition likely kept some stores from closing. Just one Fresco y Mas location made it on the company’s recently announced closing list.

“Our customer and associate responses to Fresco y Mas have been extremely positive and we’ve been successful in tailoring each Fresco y Mas store to the need of the individual communities,” said Anthony Hucker, president and CEO of Jacksonville, Fla.-based Southeastern Grocers, in a statement. “We are confident that now is the time to introduce Fresco y Mas into Central and West Florida neighborhoods and offer those customers an authentic Hispanic grocery store experience. We are excited to give our loyal customers a store they can count on while providing exceptional service and quality products.”

The new Fresco y Mas stores will open in April, featuring hundreds of new Hispanic items, at the following locations:

  • 8424 Sheldon Road, Tampa, FL 33615
  • 4056 N. Armenia Ave., Tampa, FL 33607
  • 7382 E. Curry Ford Road, Orlando, FL 32822

The new store additions bring the Fresco y Mas banner to a total of 25 locations.

The parent company of Bi-Lo, Fresco y Mas, Harveys and Winn-Dixie stores, Southeastern Grocers serves communities throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and South Carolina. 

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