SpartanNash Expands Fast Lane Delivery Service

SpartanNash is expanding its Fast Lane personalized grocery shopping experience to include at-home delivery service throughout the greater Grand Rapids, Mich., area. 

Delivery will be available to Fast Lane customers in 24 zip codes, covering all of Grand Rapids as well as Ada, Allendale, Alto, Belmont, Byron Center, Caledonia, East Grand Rapids, Georgetown Township, Hudsonville, Jamestown Township, Jenison; Kentwood, Rockford, Walker and Wyoming, Mich.

“Since launching Fast Lane in July 2017, we have continued to enhance its offerings and convenience for our on-the-go customers,” said Brian Holt, SpartanNash VP of marketing, in a statement. “By expanding at-home delivery to our Grand Rapids customers, we are further tailoring the Fast Lane experience for anyone who is short on time and wants quality products at an affordable price. Whether you prefer pickup or delivery, now the choice is yours.” 

With Fast Lane, orders are picked by a team of personal shoppers, who are also store associates and who focus on selecting fresh, quality items from each aisle of the store—including beer, wine and spirits. Customers' "Yes" loyalty program accounts are automatically linked to their Fast Lane accounts, allowing for a seamless experience earning rewards and additional savings. 

SpartanNash officials said having associates as its Fast Lane personal shoppers allows the company to "own the experience from start to finish," and enables personal shoppers to build relationships with Fast Lane customers and know their preferences. 

Commonly purchased items and past Fast Lane orders are all available online at the same price as in-store, making it easier for customers to clip digital coupons, select commonly purchased items or sort by department, sale items or dietary restrictions when placing an order. 

To celebrate the expanded delivery radius, customers will have the delivery fee waived on their first three orders with a minimum purchase of more than $100. Fast Lane store-to-door delivery orders will be fulfilled through five stores, with each store servicing the surrounding communities. Each location will continue to offer curbside pickup as well, with no minimum purchase required. 

Since launching Fast Lane, the curbside pickup program has quickly expanded and is now available in 46 Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods and VG’s locations across Michigan and South Dakota.