Retail media is estimated to be a $100B business by 2026, representing 25% of all ad budgets, according to Boston Consulting Group. Newer technology can grow those figures, providing an incremental re...
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U.S. consumers in 2022 were nothing if not channel surfers. Tuned into a widening lineup of local retailers offering fresh food, consumers were willing to shop around and try new retailer categories as they sought to ease the pinch of grocery inflation, which stood at 11.8% in December.