Inside GreenWise Market’s 1st High-Rise Location

GreenWise Market, a banner owned and operated by Lakeland, Fla.-based Publix, has opened its first store in a multiuse high-rise. On the ground floor of The Main Las Olas building on Southeast Third Avenue in Fort Lauderdale, Fla., the 27,758-square-foot store is the retailer’s sixth in the state and its eighth overall, with one location each in Georgia and Alabama.

“We took all of the things our customers love about GreenWise Market and put them in a centralized downtown location,” Publix President Kevin Murphy said in a release. “We look forward to sharing our unique atmosphere and products with our customers who live and work in this busy urban neighborhood.”

Click through for an inside tour of the new store, which opened Feb. 4 …

GreenWise Market features foods for health-conscious and gourmet foodies alike. The specialty, natural and organic store also includes carefully curated local products. At its Eats “experience zone,” customers can find made-to-order meals and grab-and-go foods such as handcrafted gourmet sandwiches and freshly baked pizza.

Located near its high-quality, fresh produce is GreenWise’s Pours department, a beverage area featuring locally roasted coffee, wine and beer on tap, and other selections to enjoy while shopping or relaxing at the bar.

The store’s Cuts department features meats raised with no antibiotics or added hormones, as well as sustainably sourced seafood.

The Finds section offers a curated selection of wines and imported cheeses.

The Cares experience zone features vitamins, nutritional supplements, natural soaps and shampoos, and more.

Also featured at the Fort Lauderdale GreenWise Market is a mural by Steven Teller depicting a variety of tropical plants common to South Florida. Teller has worked on various street art projects and large-scale public murals, most with vivid colors, large flowers, bright lines and geometric shapes.