Technology

Heinen’s Enlists Engage3 to Power Pricing Strategy

Solution will help the Midwest grocer expand its omnichannel competitive visibility
Heinen's employees
Photograph courtesy of Heinen's

Midwest grocer Heinen’s has partnered with Engage3, a price image solution provider, to expand its omnichannel competitive visibility and analytics with Engage3’s Competitive Intelligence Management (CIM) solution.

CIM will allow Heinen’s to achieve comprehensive competitive pricing visibility, while leveraging its machine learning-powered product linking capabilities to attain a contextualized view of their competitors’ equivalent items at the localized market level.

“In our search for a SaaS (software as a service) competitive pricing partner, Engage3 was the clear front-runner. They had all of the capabilities that we were looking for to execute our pricing strategy, and we believe their private label matching capabilities will be superior to our previous partner’s,” said Kim Heinen, packaged goods manager for the grocer, which has 19 stores in the Cleveland area and four in the North Shore suburbs of Chicago.

CIM is in use at six of the 10 largest retailers in North America. By combining in-store data collection, online web scrapes and ad-hoc data collection within the Missions App, retailers can see store-level pricing for all of their competitors.

“Heinen’s upscale offerings of the highest-quality foods and the greatest assortment has earned them a great following of loyal customers,” said Edris Bemanian, CEO of Engage3. “We are thrilled to partner with them in enhancing their competitive pricing visibility and powering their product linking analytics, to set pricing that resonates with their shoppers.”

Last year, Heinen’s employed another tech-based solution for the merchandising, ordering and operations of its fresh departments. After a successful pilot with Afresh Technologies, the grocer deployed the software solution chainwide.

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