Technology

Mercato Personalizes Online Offering for Independents

A new partnership with SPINS brings attribute-based choices online
Photograph: Shutterstock

SPINS, a data and technology provider, has partnered with Mercato, an online grocery e-commerce fulfillment platform for independently owned grocery and specialty food stores, to launch a product attribute-powered online grocery e-commerce solution. The partnership marries SPINS' Product Intelligence Data and attributes with Mercato's full-service e-commerce and home delivery experience to give retailers and brands new capability to respond to consumer needs, the companies said.

The new platform brings health, wellness, diet and sustainability information directly to consumers, setting a new standard for personalized online shopping, allowing them to browse and discover products via data-enabled search, filtering, recommendations and more throughout their entire customer journey in omnichannel environments. In this new era of social distancing, meeting consumer demand outside of the physical store has become increasingly important.

“This timely partnership with Mercato enables any retail partner to deliver the industry’s highest standard of personalized shopping, mobile convenience and delivery to their customers, reaching even greater levels of engagement and loyalty,” said Tony Olson, owner and CEO of SPINS. “During these unprecedented times, SPINS is committed to aggressively investing in new technologies and partnerships like Mercato that are driving measurable sales growth and increasing loyalty between brick-and-mortar retailers and their customers.” 

SPINS data and analytics portfolio is already embedded within many retailers’ omnichannel solutions, but by partnering with Mercato, the innovation and data is fed into local shopping experiences, allowing lifestyle and dietary preferences of each shopper to be easily met not only in-store but also online as the modern day demands. 

“Mercato’s mission is to empower independent grocers with the necessary tools to provide fresh, local ingredients to their communities. Supporting sophisticated search technology and providing solutions for customers’ demanding and ever-changing health needs and diet preferences is a necessity in today’s online grocery shopping landscape. SPINS’ in-depth data and analytics expertise will be invaluable to our valued partners and their customers,” said Bobby Brannigan, CEO of Mercato.

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