My Cloud Grocer (MCG) has released an upgrade to its eCommerce software that optimizes online grocery shopping at every stage, from initial order to the customer’s door.
The Delivery Module software tells drivers the order in which boxes should be loaded and integrates with GPS navigation to calculate optimal routes. Managers can track truck locations and estimated delivery times.
The tracking capability offers a new level of convenience to customers. One of the first supermarkets to begin using the Delivery Module is The Market Place in Brooklyn, N.Y. Store manager, Shloimy Gelbstein, cited a recent example, when a Manhattan customer wanted to know when her order would be delivered. “We were able to tell her where the driver was and give a fairly accurate delivery time,” he said. “The customer emailed her thanks for the store’s exceptional customer service.”
Last mile grocery deliveries are becoming more important than ever due to the surge of online orders. Online grocery shopping could grow five-fold over the next decade, according to Nielsen, with American consumers spending upwards of $100 billion on food-at-home items by 2025.
Moreover, according to MCG’s Chief Operating Officer, Dan Dashevky, shoppers seem to prefer home delivery to store pick-up. “Recent consumer data collected in urban areas suggest that home deliveries are more popular than click-and-collect,” he said.
The MCG Delivery Module works with both in-house and third-party delivery services, helping to maximize fulfilment efficiency and lower delivery costs.
“We constantly try to anticipate our clients’ needs and develop new technologies to meet those needs,” said Yehuda Vernik, MCG’s Chief Technology Officer. “Delivery Module is the latest in our effort to improve supermarket efficiency.”
My Cloud Grocer’s eCommerce platform also includes “Shop by Recipe” and the “Personal Shopper’s App,” with product locator and optimized picking route.