Hy-Vee Inc. has launched Healthie, a new, virtual dietitian services platform that serves as another way for the retailer to connect with its customers during the COVID-19 pandemic and beyond.
The platform offers both free services, as well as those available for a fee. The free services include virtual store tours, dietitian discovery sessions and monthly virtual classes led by a Hy-Vee registered dietitian with their wellness journeys. Other services available for a fee include the Healthy Habits menu program ($99) that provides meal plans and product recommendations to support nutrition goals and health needs, and personalized nutrition counseling packages, which range from $125 to $250 depending on a customer’s individualized need.
“While our helpful smiles are still in the aisles at our stores, Healthie offers our customers a way to virtually connect with a Hy-Vee registered dietitian for nutrition services using a computer, tablet or smartphone,” said Aaron Wiese, EVP of business innovation and chief health officer for West Des Moines, Iowa-based Hy-Vee. “Through online services like individual nutrition counseling, meal planning, nutrition store tours and classes, our dietitians can continue to provide practical tips for making lasting change.”
The first free live virtual class “21 Tips for a Healthy 2021” will be led by a Hy-Vee registered dietitian and will provide advice on nutrition, healthy habits and nutritious products to promote total wellness in the upcoming year. It will be offered several times throughout January, and more than 100 participants will win a goody bag filled with healthy products and coupons, while 35 lucky winners will receive a $100 Hy-Vee gift card. A complete calendar of classes can be found on the Healthie platform.
To learn more about Hy-Vee’s virtual dietitian services and to create a Healthie account, visit www.hy-vee.com/health/hy-vee-dietitians.
WANT BREAKING NEWS AT YOUR FINGERTIPS?
Get today’s need-to-know grocery industry intelligence. Sign up to receive texts from Winsight Grocery Business.