Meal-planning app Foogal, which allows users to browse recipes and generate a shopping list of ingredients that links to a Kroger supermarket to buy online, wants to help people focus on food as medicine.
A team of chefs, nutritionists and doctors launched Foogal to prevent and manage prediabetes, diabetes and autoimmune diseases as a way to assist people in achieving overall health, the company said in a March 24 statement. "We want Foogal to be the powerhouse behind America's healthy eating revolution," said company founder Todd Knobel. "Our goal is to help you improve your family's overall health."
While the app currently links to Kroger stores, the Foogal team said it is planning to add more grocery stores in the near future. Users can download the Foogal on the App store where they can create a profile for an individual or family. Then the app identifies three diet protocols—Wellness Protocol, Autoimmune Protocol and Insulin Resistance—allowing ideal customizes recipes to best suit health conditions and goals.
"We put all our efforts into designing an easy-to-use family planner that makes healthier eating as convenient as possible," said Knobel.
The Kroger Co., which posted another year of record performance in 2021, earlier this month hosted a 2022 Business Update in Orlando, Fla., where management provided updates on the company's strategy of leading with fresh and accelerating with digital.
In his remarks, Rodney McMullen, Kroger's chairman and CEO, affirmed the Cincinnati-based company is stronger than ever before, and the investments "we have made in innovation, technology, partnerships and our people, provide us with a clear path for growth. As we look to the future, we are leaning into the strength of our core assets and our competitive moats to convert structural change coming out of the pandemic into lasting, competitive advantages that will drive sustainable growth and profitability for the long term."