Wholesalers & Distributors

C&S Wholesale to Buy Piggly Wiggly Midwest

C&S CEO says acquisition is a natural extension of the wholesaler's Piggly Wiggly Carolina business
C&S Wholesale Grocers

Keene, N.H.-based C&S Wholesale Grocers said it has entered into an agreement to buy Piggly Wiggly Midwest, which has operated out of Sheboygan, Wis., since 1911.

Financial terms of the deal, which is expected to close late this month, were not disclosed. Piggly Wiggly Midwest operates three distribution centers in Wisconsin, 11 corporate-owned Piggly Wiggly stores and 14 Chicago-area stores that operate under the Butera Market banner. An additional 84 franchised Piggly Wiggly stores operate in Wisconsin. C&S will operate all of these following the close of the acquisition. 

"The purchase of Piggly Wiggly Midwest is a natural expansion of our already successful Piggly Wiggly Carolina business and reinforces our strong commitment to this beloved brand," C&S Wholesale CEO Bob Palmer said in a news release.

The acquisition represents the first major deal for C&S since Palmer took the helm in October, following the wholesaler's loss of its Ahold Delhaize USA and Key Food Stores accounts. Ahold, which had accounted for more than 40% of C&S' total revenue, announced its Stop & Shop, Giant Food and Giant Co. brands would  move to self-distribution in late 2019; Key Food Stores Cooperative signed with rival wholesaler UNFI last year and is set to take over that account later this year. 

In April, rival SpartanNash hired away C&S' supply chain SVP David Petko to serve as the Grand Rapids, Mich.-based retailer and distributor's chief supply chain officer.

C&S has been serving as the primary supplier for the Butera Market chain, which was founded in 1963 by Piggly Wiggly Midwest President Paul Butera Sr. Butera's son Joseph is currently president of Butera Market; his other son Paul Jr. and a grandson, Nicholas Butera, also are part of the chain's leadership team.

"Although it has been a very difficult decision, the sale of Piggly Wiggly Midwest to C&S is a natural next step for this historic brand," Butera Sr. said in the news release. "C&S has the experience and knowledge to ensure that this 100-year-old icon continues for the next 100 years."

David J. Livingston, a former Wisconsin-based supermarket site specialist and consultant, told WGB in an email that this was "an overall positive acquisition" for the retailer and the wholesaler, citing C&S' experience with small chains and the benefits of a larger wholesaler. "Wholesalers have been hit by the changes from the pandemic. Larger retailers have gotten into delivery and online shopping.  The small independent has been losing sales," Livingston said. "I would expect a few of the Piggly Wiggly stores to close but the overall retention rate will be high."



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